Farm Journal Media Plans to Double Size (Again)

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“Think a decimal bigger.” That ambitious directive from CEO Andy Weber (pictured) has become a winning mantra at Farm Journal Media, a fully integrated multimedia company that has doubled in size over the past five years. “I want my division presidents to be concerned with $500,000 projects, not $50,000 ones,” explains Weber. “I want my […]

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Inc. Redesign Required ‘Political Acumen’

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Every magazine needs to refresh its brand once in a while. But when Inc. decided its own time had come for a design makeover, editor-in-chief Eric Schurenberg (pictured) realized he had to approach the task with a certain degree of delicacy. “We have a brand that is really powerful,” he told an audience at a […]

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Fortune Sets Course on “Brands Within a Brand”

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When Fortune managing editor Andy Serwer describes his occupation to an inquisitive taxi driver, the usual reaction is some variation of “oh yes—the Fortune 500.” That common refrain testifies to the importance of the magazine’s annual compendium of top performing companies—and to that list’s high level of recognition in the public imagination. “The Fortune 500 […]

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Editors Battle Advertisers for High Ground

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The editor was showing off the latest issue of his glossy business magazine. Big. Bulky. Packed with full page ads. Everything shouted one vigorous message: Business is great. Paul Conley shook his head—inwardly, at least. “I didn’t have the heart to tell him all those ads were ‘make goods.’” Grim anecdote, true. But emblematic of […]

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Sharpening the editorial – advertising divide

The heat is on: Faced with a need to fatten revenues, publishers are pressing editors for marketing assistance. Blurring the line between content and advertising, though, can erode a reputation for impartiality valued by readers. Magazines can avoid damage to their brands by establishing ethical guidelines. What should they be? Editors and writers attempted to […]

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Thriving in a “Twitter First” World

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Twitter: Easy, rough and raucous. Journalism: Tough, refined and reflective. Can a marriage of this odd couple endure? If the answer is “no,” it won’t be for lack of interest in a meaningful relationship. Attracted by Twitter’s rapidly growing hegemony over breaking news, publishers are struggling to thread the social medium’s chaotic feeds into legacy […]

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B-to-B’s Path to Mobile Optimization – B2B @ FolioMag.com

Traffic for business content—traditionally living in the 9 to 5 world of desktops—has risen considerably on mobile devices. And that base is only getting bigger. Business publications expect more than a quarter of their audiences to access content exclusively on digital platforms within the next two years, according to a recent study by the Alliance […]

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Connecting with Consumers in Digital Times

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How does a magazine publishing company survive and thrive in the digital age? By changing with the times without betraying its core mission. On the one hand the company must engineer editorial to meet the requirements of delivery channels such as social media and mobile apps, molding its product to conform to and exploit the […]

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Electronic media bring 15-18% of revenues

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Magazines large and small are turning their attention to profitable digital strategies. What works when moving from print to web? That's the topic covered by C2: Content and Community on Tour. The one-day seminar, offered in various cities by Folio: The Magazine for Magazine Management, covers fast-changing technologies that are transforming the relationship between publisher […]

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Coming Events

\r\n New York. Transforming B2B Journalism Into Interactive Storytelling, sponsored by the ASBPE. How B2B publications can benefit from interactive storytelling. What are the most engagin...
\r\n New York. The American Society of Journalists and Authors hold their annual conference. Over 120 speakers including editors, agents and writers.\r\n\r\n\r\n\r\n Details: http://www.asja.org/for-w...
\r\n San Francisco - A conference on winning the customer engagement revolution, sponsored by Chain Store Age CSA. Seminars on making the most of omnichannel retailing.\r\n\r\n\r\n\r\n Details: http:/...
\r\n New York. Content Marketing and Innovation Summit, sponsored by min at New York City's Yale Club. Topics cover a wide range of areas, including "Selling Content Marketing and Nat...
\r\n Chicago. Folio magazine sponsors this conference on leveraging a media brand into growth possibilities.Topics include audience acquisition, spinoffs & launches, live events, and sales...
\r\n London - The FIPP Innovation Forum is a two-day hands-on seminar focused entirely on what and how to innovative in magazine media publishing across all platforms and channels.\r\n &nbs...