Attendees Seek to Maximize Trade Show Returns

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Every trade show presents attendees with a conundrum: On the one hand the presence of so many industry leaders and vendors provides opportunities for boosting business profits. But that same opportunity can lead to costly confusion. Every attendee must solve the puzzle of how to work the show in a profitable way without getting bogged down by crowded booths, talkative vendors and ineffective concurrent sessions.

Four trade show experts offer some assistance in the new article, “How to Get More from Your Next Trade Show.” A sidebar discusses how social media are making such shows more effective.

To review this article send an email to Phillip M. Perry or call (212) 274-8694.